Influence search engine results and bring targeted traffic to your Web site with an hour a day of search engine optimization (SEO). Drawing on years of experience as successful SEO consultants, Jennifer Grappone and Gradiva Couzin provide detailed, practical, and often surprisingly simple techniques for improving results. Their simple strategies include setting SEO goals, site optimization, developing and implementing a strategy that might include both free and paid efforts, and tools for monitoring trends, measuring the competition, and tracking results.

Customer Rating:
Summary: Paced learning program has benefits and issues
Comment: The book is well written and easy to read but having said that I find that the downloadable workbooks (of which there are a number) are of little value and far too basic.

I also would have liked the book written in 2 sections - Got on with it and Go through the Lessons whereas the book is simply 'Go through the Lessons' without a sensible way to read through and garner useful info.

The paced structure is, I find, limiting rather than enlightening.

Mind you for people who learn differently to me this book could be a veritable goldmine of information and could lead then toweards being very competent SEOers.

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Customer Rating:
Summary: For me those tips worked well
Comment: There is a lot of proud guys entered the 1 star to this book - DO NOT be mis leaded please, when you are choosing a SEO book. Right on, there is probably a lot of water inside, and I also do not like the spreadsheets what authors are suggesting to download and fill all the way - but hey - the information what they suggest enter on them - are useful, and worked for me. I started use the tips they suggest in July 2007, and back then according Google analytics the % of organic google search was 0.5 %. Now, it came up to 18 % (most are PPC still), and guess what - I never used another book for this, and all other books I read till now, or numerous suggestions in blogs and forums, well they actually are same, maybe small details missed.
I highly recommend this book. My personal example shows - generally the methonds they offer works.

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Customer Rating:
Summary: Some good, some just average information
Comment: I am torn on this book because I liked the first few chapters and found them simple to read and incorporate the ideas. I liked the theory of the "right brain + left brain" approach. I'm not new to SEO so I was able to move quickly through the work. The templates were helpful -- at first. But soon I found them cumbersome and not always worth the time I spent to put them together - especially when it came to key word selection. The industry is changing so fast the URLs were not always accurate anymore. The Wordtracker product they highly recommend i thought was a waste of my time - but it could just be the industry i'm in. So try this book if you are new to SEO - it won't hurt and may help.

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Customer Rating:
Summary: Search Engine Optimization: An Hour a Day
Comment: This books gets right to the heart of what all website owners want to know. How do I attract viewers to my sight. There are many practices that should be followed that the author suggests. Not a fluff book. Practical advice is given.

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Customer Rating:
Summary: Save your bucks programmer.
Comment: I am a web developer who lately read a lot of SEO books and SEO online forums to bring my company website to the next lever, I came across this book, bought it, read it, and feel very disappointed with it.

If you are designer, developer, programmer, or somehow HTML literate, and wanting to do more for your website, save your bucks on this book. This book is not designed for programmers. If you a business man whom just want to learn what SEO is, save your bucks too! You better of getting the knowledge from the dummies series. Although the book covers every aspect of SEO, but the book only describe very briefly on each aspect.

Over 75% of the content in this book is general concepts of SEO, which you can basically learn from any other SEO books. The remaining 25% is the "SEO Plan", which I found not practical.

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