How do you find your way in an age of information overload? How can you filter streams of complex information to pull out only what you want? Why does it matter how information is structured when Google seems to magically bring up the right answer to your questions? What does it mean to be "findable" in this day and age? This eye-opening new book examines the convergence of information and connectivity. Written by Peter Morville, author of the groundbreaking Information Architecture for the World Wide Web, the book defines our current age as a state of unlimited findability. In other words, anyone can find anything at any time. Complete navigability.

Morville discusses the Internet, GIS, and other network technologies that are coming together to make unlimited findability possible. He explores how the melding of these innovations impacts society, since Web access is now a standard requirement for successful people and businesses. But before he does that, Morville looks back at the history of wayfinding and human evolution, suggesting that our fear of being lost has driven us to create maps, charts, and now, the mobile Internet.

The book's central thesis is that information literacy, information architecture, and usability are all critical components of this new world order. Hand in hand with that is the contention that only by planning and designing the best possible software, devices, and Internet, will we be able to maintain this connectivity in the future. Morville's book is highlighted with full color illustrations and rich examples that bring his prose to life.

Ambient Findability doesn't preach or pretend to know all the answers. Instead, it presents research, stories, and examples in support of its novel ideas. Are we truly at a critical point in our evolution where the quality of our digital networks will dictate how we behave as a species? Is findability indeed the primary key to a successful global marketplace in the 21st century and beyond. Peter Morville takes you on a thought-provoking tour of these memes and more -- ideas that will not only fascinate but will stir your creativity in practical ways that you can apply to your work immediately.

"A lively, enjoyable and informative tour of a topic that's only going to become more important."
--David Weinberger, Author, Small Pieces Loosely Joined and The Cluetrain Manifesto

"I envy the young scholar who finds this inventive book, by whatever strange means are necessary. The future isn't just unwritten--it's unsearched."
--Bruce Sterling, Writer, Futurist, and Co-Founder, The Electronic Frontier Foundation

"Search engine marketing is the hottest thing in Internet business, and deservedly so. Ambient Findability puts SEM into a broader context and provides deeper insights into human behavior. This book will help you grow your online business in a world where being found is not at all certain."
--Jakob Nielsen, Ph.D., Author, Designing Web Usability: The Practice of Simplicity

"Information that's hard to find will remain information that's hardly found--from one of the fathers of the discipline of information architecture, and one of its most experienced practitioners, come penetrating observations on why findability is elusive and how the act of seeking changes us."
--Steve Papa, Founder and Chairman, Endeca

"Whether it's a fact or a figure, a person or a place, Peter Morville knows how to make it findable. Morville explores the possibilities of a world where everything can always be found--and the challenges in getting there--in this wide-ranging, thought-provoking book."
--Jesse James Garrett, Author, The Elements of User Experience

"It is easy to assume that current searching of the World Wide Web is the last word in finding and using information. Peter Morville shows us that search engines are just the beginning. Skillfully weaving together information science research with his own extensive experience, he develops for the reader a feeling for the near future when information is truly findable all around us. There are immense implications, and Morville's lively and humorous writing brings them home."
--Marcia J. Bates, Ph.D., University of California Los Angeles

"I've always known that Peter Morville was smart. After reading Ambient Findability, I now know he's (as we say in Boston) wicked smart. This is a timely book that will have lasting effects on how we create our future.
--Jared Spool, Founding Principal, User Interface Engineering

"In Ambient Findability, Peter Morville has put his mind and keyboard on the pulse of the electronic noosphere. With tangible examples and lively writing, he lays out the challenges and wonders of finding our way in cyberspace, and explains the mutually dependent evolution of our changing world and selves. This is a must read for everyone and a practical guide for designers."
--Gary Marchionini, Ph.D., University of North Carolina

"Find this book! Anyone interested in making information easier to find, or understanding how finding and being found is changing, will find this thoroughly researched, engagingly written, literate, insightful and very, very cool book well worth their time. Myriad examples from rich and varied domains and a valuable idea on nearly every page. Fun to read, too!
--Joseph Janes, Ph.D., Founder, Internet Public Library

Customer Rating:
Summary: Provocative well written
Comment: I highly recommend this book by Peter Morville. His analysis of Internet user behavior and understanding of information flow make this a must read for anyone doing business on the web. A telling point in the book is when he says that he suggests 'findability' is more important than design, architecture, product sold, etc. His predictions regarding the future importance of findability seem to have been confirmed since the book was published.

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Customer Rating:
Summary: Too much terrain, too little time?
Comment: This is a book that I keep coming back to. There are significant pearls but you have to dig hard to find them. It is not clear that the abstract ideas could not have been presented with more clarity, but I suspect that perhaps that is the case.

This book could use an interactive website where the abstractness could have been explored with more concrete practical examples. Yeah, it is not a "how to" book, but ideas need to be grounded so that they can be more readily understood.

Don't get me wrong, I highly recommend the book, but I am withholding the fourth "*" star because I tend to agree with other reviewers that there is something lacking. The book is extremely useful and disappointing at the same.

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Customer Rating:
Summary: Shallow and sophmoric, but overall a good introduction to web navigation
Comment: Covers too much ground and leaves you wanting more. Not particularly useful in itself, but readable and will help you think about the problems. What there is is more useful for extremely large sites and the Web itself.

Also a pretty good set of references, but would be better if they had been gathered together in a notes or references section at the end, as it is all references are only in footnotes, so you might want to jot down page numbers of references you want to check on as you go.

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Customer Rating:
Summary: Expectations color ealuations
Comment:
I first saw this book at my local public library, and the title hooked me.
I had to read it. I read it, and I'm glad I did. It is entertaining and
thought provoking. It also has a lot of problems.

I thought the book was important enough that I should review it, but I had
trouble organizing my thoughts so I decided to take a chance and look at the
reviews. I'm glad I did. Those that are considering reading it for content
should consider the reviews. I found most of them to be accurate and reasonable.
Your opinion of the book is likely to depend on what you expected to find in it.
Read some of the raves and some of the pans.

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Customer Rating:
Summary: The Importance of Findability
Comment: "Ambient Findability" is a boundary-crossing book...well-written, insightful and eye-opening, this is a book worth reading.

This book addresses how individuals find information in a world of information overload. Peter Morville walks the reader through the potential implications of a world in which any information can be found on any topic from any location.

I recommend this thought-provoking book to all readers.

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