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BizStore » Books » Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
List Price: $14.95
Manufacturer: Kaplan BusinessOur Price: $10.17 You Save: $4.78 (32%) Availability: Usually ships in 24 hours Publisher: Kaplan Business Author(s): Ben McConnell, Jackie Huba
Average Customer Rating:  (based on 36 reviews)
 
Editorial Review:
For the first time in paperback, a revised edition of the book that launched the term “customer evangelism.” Updated with new statistics and figures, this landmark book has shown countless companies how to harness the power of evangelism marketing and increase customer loyalty, sales, and profitability. When customers are truly thrilled about their experience with a product or service, they become outspoken “evangelists” for a company. Savvy marketing professionals know that this group of satisfied believers can be leveraged as a potent marketing tool to increase their customer universe. Authors Ben McConnell and Jackie Huba know how to take a company’s best customers and turn them into influential, loyal, and enthusiastic evangelists. Creating Customer Evangelists shows how to develop evangelism marketing strategies and programs that will create communities of influencers who can expand and drive sales for a company. By deepening customer relationships, successful companies create customer communities that generate grassroots support and value for their products and services. Creating Customer Evangelists can convert good customers into exceptional ones who willingly spread the word. Updated material for this edition includes * New research about the effectiveness of word of mouth * Updated case studies * How blogs, podcasts and other social media affect the six tenets of evangelism * Preface about the growth of customer evangelism, fueling a "word of mouth marketing" industry
Customer Reviews:
Customer Rating:
Summary: Finally practical steps Comment: I have found that most books about marketing are about someone's one success in the past and just discuss the barriers they had to break to make their winning strategy work...they tend to be egocentric. I have wanted a book that really lines out the steps to take to create people loyal to a brand. I am not looking for a magic step-by-step I know everything takes time, but this book is doing a great job explaining practical things to do to create a loyal following. I got turned on to this book by their blog which is amazing...check it out at http://www.churchofthecustomer.com/ Customer Rating: Summary: Authentic Ideas Comment: Ben and Jackie have written a great book about how to harness the power of your happy and loyal customers to build relationships with new customers. Their authentic ideas allow brands to build trust with customers. Dr. Karen Mishra Author, "Trust is Everything: Become the leader others will follow" Customer Rating: Summary: Nice to have in paperback Comment: I have the original hard cover book and absolutely love it, it is my bible. So I bought this new one to share it. Looks updated but still has all the good stuff in it. This book has amazing ideas and examples that really work when you put them to use. Customer Rating: Summary: Buzz IS different than word-of-mouth! Comment: This book provides all the research needed to help you easily find customer evangelists! It's a great book, I highly recommend it. Customer Rating: Summary: Outstanding, clear, practical Comment: This book is a perfect companion for wannabe-evangelists, or simply to understand the mechanisms behind some kind of "marketing" efforts (such as Dallas Mavericks' or O'Reilly Media's) that can be unclear at first. I suggest it, a great purchase!
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