The old saying is wrong—winners do quit, and quitters do win.

Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point—really hard, and not much fun at all.

And then you find yourself asking if the goal is even worth the hassle. Maybe you’re in a Dip—a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac, which will never get better, no matter how hard you try.

According to bestselling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts.

Winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you’ll get more than your fair share of profits, glory, and long-term security.

Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip—they get to the moment of truth and then give up—or they never even find the right Dip to conquer.

Whether you’re a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit—so you can be number one at something else.

Seth Godin doesn’t claim to have all the answers. But he will teach you how to ask the right questions.

Customer Rating:
Summary: Simple but true.
Comment: This is a very simple but powerful concept that will help those who apply it to achieve more in all areas of their lives.

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Customer Rating:
Summary: No Good
Comment: This book was awful! It tells you to quit, then not to quit, then says to watch out for cliffs and cul de sacs, but never shows you how to recognize whether you are in a dip, on a cliff, or in a cul de sac. Also, the book states numerous "facts" without ever stating how these "facts" were garnered. Was this through scientific methodology, his personal hunches or observations or something else entirely? It espouses that an attitude of scarcity creates opportunities for winners when most "real" thinkers espouse an attitude of abundance. It was not worth the short time it took the read this book! Don't bother.

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Customer Rating:
Summary: c'mon, this is a (good) short article, not a book
Comment: seth godin's writing has had a huge impact on me and the company i lead. it was his book, purple cow, that -- about 3 1/2 years ago now -- was the tipping point (ha! title confusion!) into our starting a massive internal campaign of change. so i'm usually pretty quick to pick up godin's new books and devour them.

the dip is godin's newest book; and, it seems to me his last couple haven't been as original or strong as previous stuff. this book is one powerful, brilliant, must-read idea: every idea, person and organization goes through a dip (in success, ease, fun, roi, whatever) at some point, often rather early on. it's important to know when to quit (quitting is good) and when to push through the dip.

at about 60 pages, the dip is, perhaps, the thinnest, shortest hardcover book i have ever read. here's what's odd: it's way too long. it's such a great idea, and i DO recommend reading it. but it's an article -- a brilliant article -- and should have been 1/3 the length it is.

anyhow. if it's worth reading (which it is), and only takes about 30 minutes to read (which it does), there's not a lot of sense in complaining about its wordiness or repetition. lots of personal and organizational application.

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Customer Rating:
Summary: Short, yet motivational, readable and to the point
Comment: Dont buy this book if you normally measure the value of one by number of page and word. Nor you want to read something scholarly, well packed with arguments, references, real life stories and quotes. Buy and read it if you want to appreciate something short but to the point, something that you can read and re read it in your whole life.

p.s. Below please find my favorite passages for your reference.

It's easy to be a CEO. What's hard is getting there. pg 19

It's human nature to quit when it hurts. But it's that reflex that creates scarcity. (And scarcity creates value) pg 31

The typical salesperson gives up after the fifth contact with a prospect. ..80% of these customers uy on the seventh attempt to close the sale. If only the saleperson had stuck it out! pg 46

Selling is about a transference of emotion, not a presentation of facts. If it were just a presentation of facts, then a PDF flyer or a Web site would be sufficient to make the phone ring. pg 47

Persistent people are able to visualize the idea of light at the end of the tunnel when otehrs cant see it. At the same time, the smartest people are realistic about not imagining light when there isnt any.....Winners understand that taking that pain now prevents a lot more pain later. pg 55

Not giving up and abandoning your long term strategy but quitting the tactics that arent working. pg 60

Three questions to ask before quitting: Q1 Am I panicking? Q2 Who am I trying to influence? Q3 What sort of measurable progress am I making? pg 66

We succeed when we are the best in the world at what we do. We failwhen we get distracted by tasks we dont ahve the guts to quit. pg 85?

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Customer Rating:
Summary: Best Quick Business Read Ever
Comment: This is one of the best quick to read business books ever! I have already referred 5 people to read it.

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