An updated edition of the national bestseller—now with a new introduction and a new chapter

Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.

A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty- first century.

Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about:
• Rob McEwen, the Goldcorp, Inc. CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry.
• Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production.
• Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems.

An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century.

Customer Rating:
Summary: Helping ArmstrongAuctions.com succeed
Comment: This is a great book! Highly recommended.

I read about 5 - 8 business, marketing, technology and auction related books a month to stay on the cutting edge in my auction business. The internet is playing an increasingly important role in my industry and I have been studying about different ways to harness the power of the net to benefit our auction clients. A lot of what is out there is marginal at best....but not Wikinomics, I read this book with highlighter in hand and it is marked up all over the place.

My son and I spent 18 months and over $100K building the latest and greatest live online auction system, which is just about complete and ready to launch. We had lots of new features in mind that we thought would have to be added later...now we are going to use these ideas and bring them to market even quicker. Plus, I always knew there had to be more things possible that I haven't even thought of yet, by harnessing the power and the wisdom of everyone interested, I know we can bring a world class live online auction solution to market quickly and efficiently.

Thanks Don and everyone at Wikinomics, your work is very important and appreciated.

Alan Armstrong, President of ArmstrongAuctions.com, FlyBoysToys.com and Big Gavel Inc.

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Customer Rating:
Summary: Wicked Wikinomics
Comment: This has to be the most straight forward explanation about social media to date. It is clear, and makes causal links throughout! Great

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Customer Rating:
Summary: Wow, What an eye opener!
Comment: Wikinomics is a terrific book to open our eyes to what is happening in the workplace. As a middle school guidance counselor, I can see that we need to be teaching the student more about technology and how the work place is using it for collaboration. Thanks.

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Customer Rating:
Summary: Useful but boring; perfect candidate for a Cliff's Notes version
Comment: The essential messages imparted by the author of this book, all of which are important to understanding Web 2.0 concepts, could have been compressed by 50% or more, in my opinion, and made more readable. Nonetheless, with considerable effort to stay awake, I managed to slog my way through to the end.

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Customer Rating:
Summary: Interesting, informative- but does not answer all the real questions
Comment: This book takes a look at the business and technology aspects of the mass-sharing open- source world whose principal Logo is 'Wikipedia'. It argues that the way of the future is in a new non- heirarchical business model in which the creative resources of mass publics work to solve problems together. My question is how people are rewarded for their efforts, and what economic benefit will accrue to the individuals who participate in this?
Hundreds of thousands anonymously contribute to creating 'Wikipedia' They are not paid for this. But they must have income from somewhere else. What happens to those who formerly worked in the Encylopedia world and had jobs? Where are they working now?
If all is open- source how will individual writers, painters, composers be rewarded for their creative efforts?
I simply do not understand through this work how the whole world of future work will be organized.
Clearly this book picks out and elaborates important trends. But it does not answer the main questions I have.

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